About Us

Mission

Connecting You to Craft Experiences

At Ride the Bine, our mission is to bridge the gap between you and the rich, flavorful world of local craft beverages. We are passionate about showcasing the hidden gems of Ontario's burgeoning wine, beer, cider, and distillery scene. Our tours are designed not just to transport you to these unique locations, but to immerse you in the stories and processes behind each sip. We believe in supporting local producers and fostering a deeper connection to the land, all while ensuring a safe and enjoyable experience. Join us as we celebrate the art of craft beverages and the communities that create them.

Team

Meet Our Team

Amanda

Amanda

Amanda, a Norfolk County native, found herself back in the area after post-secondary and has been teaching locally for the past five years. Amanda enjoys spending time on her apple farm with her family of four.

As one of the most enthusiastic promoters of Norfolk, Amanda wanted to use her passion to spread the word about the area and the gems sprinkled amongst the rolling countryside.

Susan

Susan

Susan grew up on a strawberry and dairy farm in Norfolk County. Susan spent five years in post-secondary, took some time to travel and eventually found herself back in Norfolk County. She began a career working in the emerging wine industry and hasn’t looked back.

Now, a Level 1 certified Pommerlier, Susan and her husband Tom create their own craft ciders and meads on Tom’s family farm near London, Ontario.

Story

From Farm Roots to Craft Routes

Ride the Bine provides local beer, wine, cider, and distillery tours in Ontario and works to get people closer to where their food comes from. Amanda and Susan, owners of Ride the Bine, both grew up on farms and look to share their love of the beverage and food industry with anyone who will listen! Ride the Bine provides a safe and easy way to get to some of the coolest spots in Norfolk County, London, Brantford, Hamilton, Lambton Shores and Huron County. Opening in spring 2017, Ride the Bine began tours in Norfolk County. As an emerging wine region, a craft beer and cider hot spot, as well as a place where almost anything grows, the pair found Norfolk to be the perfect place for the business to begin. Now, Ride the Bine showcases craft beverage gems scattered throughout Southwestern Ontario.

Why Choose Us?

Ride the Bine offers more than just a tour; we provide an immersive experience into the emerging wine region of the North Shore of Lake Erie. Taste the local flavor with expertly curated tasting flights at four unique wineries, and discover the passion and dedication behind the beverages you enjoy. Founded by local farmers, Amanda and Susan, we bring an authentic experience rooted in our deep love for the beverage and food industry. Need staycation inspiration? We're here to guide you with our expert knowledge and blog featuring wineries, breweries, cideries, and small local businesses. Choose Ride the Bine to support local and uncover the hidden gems of Ontario's beverage and food scene.

Taste the Local Flavor

Explore the emerging wine region of the North Shore of Lake Erie with expertly curated tasting flights at four unique wineries.

Explore the emerging wine region of the North Shore of Lake Erie with expertly curated tasting flights at four unique wineries.

Grown from the Land

Founded by local farmers, Amanda and Susan share their deep-rooted love for the beverage and food industry. Their insider knowledge brings you an authentic experience.

Founded by local farmers, Amanda and Susan share their deep-rooted love for the beverage and food industry. Their insider knowledge brings you an authentic experience.

Experience Like No Other

Discover the passion and dedication behind the beverages you enjoy. We're committed to showcasing the best of Ontario's beverage and food scene, helping you discover hidden gems and support local producers.

Discover the passion and dedication behind the beverages you enjoy. We're committed to showcasing the best of Ontario's beverage and food scene, helping you discover hidden gems and support local producers.

Location

Discover Ontario's Craft Beverage Scene Southwestern Ontario

Ride the Bine operates in some of the most exciting craft beverage regions of Southwestern Ontario. From the lush vineyards of Norfolk County to the bustling breweries of London, Brantford, Hamilton, Lambton Shores, and Huron County, we take you on a journey through the heart of Ontario's craft scene. Each location offers a unique taste of the region's culture and creativity, making every tour a memorable adventure. Whether you're a wine connoisseur or a craft beer enthusiast, Ride the Bine is your ticket to discovering the best of Ontario's local flavors.

Frequently asked questions

Most frequent questions and answers

Premium transportation
Fully guided experience
All tasting & tour fees
Water and & light snack
Complimentary digital photo package of your experience
Small group size experience
Exclusive Ride the Bine ‘behind the scenes’ experiences

We require 48 hours notice to cancel a tour, and cancellations will be subject to a $10 per person cancellation fee. Any tours cancelled within 48 hours of departure are non-refundable. Gift cards are non-refundable.

Each tour has a central meeting point. Custom or private tours will be picked up at a single location that has been communicated to us prior to the tour date.

It depends on the tour, but most last between 4 and 5 hours.

There will be lots of opportunity to taste and sample throughout the tour but there is no open alcohol permitted on the bus. There is lots of space to store purchases that you can enjoy after the tour!

Tour Animators work to make sure you and your group have the best experience. Although a tip is not required, if you enjoyed your tour tips for Tour Animators are accepted and appreciated.

Yes! Our Tour Animators are trained and can check I.D to ensure everyone on tour is of legal drinking and tour stops can and will also check I.D at each stop.

The whole tour provides an opportunity to taste and sample different beverages, so drinking beforehand is not recommended.

Any guests who are visibly intoxicated before starting a tour will not be permitted on tour.
During a tour, if a tour stop or Tour Animator determines a guest needs to be cut off, the decision will stand for the remainder of the tour. These policies protect the experience of other guests on tour as well as our relationships with our tour stops.

YES! We suggest you eat a hearty lunch before joining us on tour! We provide a small snack during the tour only (unless the tour booked specifies otherwise).

Currently, a minimum of 6 people are required to run a tour.

Most of our vehicles seat 8 guests. We have one vehicle in Norfolk that can accommodate up to 12 guests, but availability is limited. If booking a group of 9-12, please call or email first to confirm availability.

In order to provide you with an amazing experience, we do require some advance notice in order to properly book a tour. Generally speaking, two weeks or more in advance is great! We can still try to accommodate requests made closer to the booking date, dependent on vehicle and Tour Animator availability.

Yes! The best way to provide a loved one with a tour is to get them a gift card. Our gift cards can be used for any tour, and can purchased in any amount! Then your family or friends can use the code provided towards their next booking. When you purchase your gift card online, you can enter your personal contact information and forward the gift card at your own discretion, or provide the recipient’s information if you would like it to be e-mailed directly to them.

Experience the Bine.

Discover Ontario's Hidden Gems
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